Personal Brand vs. Business Brand: How to Build Both Without Confusion DC

Personal Brand vs. Business Brand: How to Build Both Without Confusing Your Audience

Entrepreneurs often ask: “Should I build my personal brand first, or focus on my business brand?” The truth is, you need both — but if you don’t create the right boundaries and strategies, you’ll end up confusing yourself, your customers, and your opportunities.

In this live, practical masterclass, Christine Ntim — global speaker, CEO, and branding strategist — alongside Georgie Ann Getton - entrepreneur and social media influencer - will reveal their step-by-step framework for separating, streamlining, and scaling both your personal brand and your business brand — without diluting your message or exhausting your energy.

You’ll walk away with actionable clarity and templates you can use immediately to position yourself as the face of your expertise while growing your company as a scalable brand.

Stop letting brand confusion hold you back. Join this powerful masterclass and walk away with a clear roadmap for building BOTH your personal brand and business brand — without overwhelm.

👉 Reserve your seat now and get the “Brand Mapping Clarity Workbook” free when you attend live!

✅ Key Takeaways: By the end of this session, you’ll know how to:

1. Draw the Line: Understand the exact difference between your personal brand and business brand — and why blending them creates confusion.
2. Clarity Framework: Use the “Brand Mapping System” to define what belongs in your personal narrative vs. your company’s identity.
3. Content Strategy Made Simple: Learn what to post as YOU vs. what to post as your company (and where).
4. Monetization Pathways: Discover how your personal brand generates speaking, media, and consulting opportunities — while your business brand drives product sales and partnerships.
5. Templates & Tools: Leave with plug-and-play brand clarity worksheets to implement right away.

📌 Masterclass Agenda

• Welcome & Introduction: Why entrepreneurs get stuck between two brands w/ Christine Ntim 
• The Brand Confusion Trap: 3 mistakes that blur personal + business branding w/ Christine Ntim 
• Framework Training: The “Brand Mapping System” (step-by-step model) w/ Christine Ntim 
• Practical Application: Live walkthrough of personal vs. business content, messaging, and positioning w/ Georgie Ann 
• Monetization Mapping: How to turn both brands into revenue streams without overlap w/ Georgie Ann 
• Q&A Roundtable: Live coaching on brand clarity for attendees
• Closing & Resources: Recap, next steps, and exclusive access to brand clarity tools

🎯 Who Should Attend

• Entrepreneurs unsure how to separate their personal voice from their business brand
• Founders who want to attract speaking/media opportunities AND grow their company
• Coaches, consultants, and creators who feel “stuck” because their branding confuses audiences
• Early-stage entrepreneurs ready to launch with clarity and confidence

Mrs. Christine Souffrant Ntim is a sought after global speaker who’s bold energy on stage inspires, informs, and teaches people how to build their careers and lifestyle for a digital world. As an award-winning Haitian-American & Ghanaian, serial entrepreneur, tech ecosystem leader, and personal branding expert, Christine Ntim has built a successful career in the digital space and was selected and featured in Forbes 30 Under 30, AdAge 40 Under 40, TEDx, Entrepreneur Magazine, Essence, Black Enterprise, Ebony Magazine, Huffington Post, Inc Magazine, Haiti Changemakers 1804 List, and more.Christine speaks on digital entrepreneurship, personal branding, career planning, and future tech for emerging markets at over 20+ global conferences a year- which includes former appearances at the United Nations, Davos, TEDx, SXSW, European Union Forum, SEC- Security Exchange Commission, US State Department Tours, New York City Mayor's Office, Startup Grind Global, SeedStars World, and more.

Connect with me on Linkedin: https://www.linkedin.com/in/christinentim/

Also check out other Business events in Washington, Workshops in Washington.