Social Media Influencers

Learn how social media influencers shape brand perception and engagement and get insights into identifying the right partners and measuring impact.

Webb Lewis is the Assistant Director for Marketing and Brand Strategy at the University of Mississippi, where he leads digital storytelling and brand engagement across institutional platforms. With more than a decade of experience in higher education marketing, his work centers on translating complex moments into clear, compelling narratives that resonate with students, alumni and national audiences. Webb specializes in brand strategy, social media leadership and real-time communications, helping position Ole Miss as a bold, authentic voice in higher education.