Private Practice SIG hosts: Maximizing Reimbursement: Insurance Contract Negotiations for Private Practice PTs
Date & Time:
Monday, October 27, 2025
7:00 PM – 8:30 PM (ET)
Course Description:
Struggling with low reimbursement rates or complex payer contracts? This course is designed for private practice physical therapists and clinic owners looking to strengthen their understanding of insurance contracts and learn practical strategies to negotiate better terms.
Gain the tools you need to protect your practice’s financial health while improving patient access and sustainability.
What You'll Learn:
How to evaluate and understand your current insurance contracts
Key negotiation strategies to improve rates and terms
How to collect and present data that supports your case
Tactics to engage payers effectively and professionally
Collective strategies for long-term contracting success
Who Should Attend:
Private Practice PTs
Clinic Owners/Administrators
Billing & Office Managers
Get to know the Speaker:
Dr. Anthony (Tony) Cere, PT, DPT, MSE, MTC, Owner Kinetix Physical Therapy
Dr. Anthony (Tony) Cere, PT, DPT, MSE, MTC, D-EDX, is a licensed physical therapist with over two decades of clinical and entrepreneurial experience. He earned his Bachelor of Science in Physical Therapy from Florida Agricultural and Mechanical University in 2000. He went on to complete a Manual Therapy Certification (MTC) in 2004 and a Transitional Doctor of Physical Therapy (DPT) in 2006 from the University of St. Augustine for Health Sciences. In 2011, he earned a Master of Science in Entrepreneurship (MSE) from the University of Florida. Dr. Cere completed a residency with Hands-On Diagnostics (HODS) in 2024, where he received advanced training in diagnostic testing, including electromyography (EMG), nerve conduction studies, and musculoskeletal ultrasound.
Since 2000, Dr. Cere has practiced in Gainesville, Florida, with a primary focus in outpatient orthopedics. In 2008, he and his wife, Dr. Melissa Cere, PT, DPT, founded Kinetix Physical Therapy. Following completion of his entrepreneurship degree, the couple began expanding their practice—opening a larger facility in 2017 and launching a third clinic in August 2023.
A committed professional leader, Dr. Cere is an active member of the American Physical Therapy Association (APTA) and the Florida Physical Therapy Association (FPTA), where he serves as Payment Chair. He has also held a seat on the Executive Council of the FPTA’s Northern District and currently serves on the Business Advisory Board for HODS.
Dr. Cere has contributed to the scientific community through published research in Pain journal, specifically focusing on behavioral physical therapy interventions for acute and sub-acute low back pain. From 1995 to 2003, he served in the Florida Army National Guard.
Outside of his clinical and business pursuits, Dr. Cere enjoys spending time with his family, engaging in outdoor activities, and cheering on the Florida Gators.
Location:
ZOOM
Link will be emailed to registered attendees prior to the course
Registration Details:
Free for Everyone
Advance registration required.
You may also like the following events from Florida Physical Therapy Association (FPTA):
- This month, 24th October, 06:30 pm, WCD - PT Pub Night in Tampa
- This month, 25th October, 08:00 am, CCIP Level 1 Certification Course in Gainesville
- Next month, 6th November, 11:30 pm, West Central District 4th Quarter CEU Presentation in Tallahassee, Florida
