

# Event Details

- **Event Name**: Pricing for Profit Workshop
- **Event Start and End Date**: Wed, 22 Apr, 2026 at 10:00 am – Wed, 22 Apr, 2026 at 01:00 pm (+10:00)
- **Event Description**: This is a 3-hour immersive workshop for women business owners who are done undercharging and ready to price for profit.About this EventDesigned for women who deliver real value, yet feel frustrated by the gap between the work they do and what they’re paid.Second-guessing your fees.Over-delivering to justify the price.Discounting when it doesn’t feel right.Comparing your prices to others in the industry.Forget selling anything until you get your pricing rightSelling harder won’t fix unclear pricing.More leads won’t solve uncertainty.Confidence alone won’t hold a price that isn’t structured properly.Pricing issues are rarely about self-belief.They’re about clarity, value, and leadership.This Session Is For You if You’re a Woman in Business and:You second-guess what to charge, even when you know you’re good at what you doYou explain or justify your prices more than you’d likeYou discount — not because you want to, but because it feels easier in the momentYou over-deliver to make the price feel “worth it”You feel responsible for your clients’ results, sometimes at your own expenseYou want to be paid properly, without discomfort or awkwardnessWhat We’ll Work On TogetherDuring the workshop, you’ll work through one core offer in depth.You’ll understand why pricing has felt difficult, learn how buyers actually assess value, and reshape your offer so it can hold its price, without pressure, justification, or guilt.By the End of This Workshop, You Will Leave With:• One clearly defined core offer that makes it easy for clients to say yes• A practical framework for setting prices based on value, not time, habit, or comparison• Clarity on how to position your offer so the value is obvious — without over-explaining• Greater certainty in what to charge and why, so pricing decisions feel grounded and sustainableOur GuaranteeIf you don’t leave with clarity on how to price at least one core offer, we’ll stay back and work with you until you do.What Others Say About HERA Women⭐️⭐️⭐️⭐️⭐️“Pamela brings focus and clarity to business leaders, expertly mentoring and inspiring them on their journey — one she has lived herself. The reward for using her services is your own financial freedom.”— Chrissy, Financial Services⭐️⭐️⭐️⭐️⭐️“Pamela offers a uniquely considerate and dedicated approach to building a community and supporting women in business. I’m excited about what’s next.”— Sophie, Photography BusinessWhat’s Included• Guided facilitation throughout the session• The Pricing for Profit workbook (yours to keep and reference)• One fully mapped offer you can use immediately in your business• A copy of The Passion–Profit Gap• A post-session implementation email to help you apply the work• Light refreshmentsInvestmentStandard Price: $597Early Bird Registration: $497 (until 10 March 2026)Your Facilitator — Pamela CominosFounder, HERA WomenPamela built a multi-seven-figure, self-managing business and now helps women do the same — with structure, leadership, and freedom at the centre.Agenda🕑: 09:45 AM - 10:00 AM ArrivalInfo: •	Doors open
•	Tea &amp; coffee available
•	Opportunity to connect, network, and settle in without rush🕑: 10:00 AM - 10:10 AMWelcome &amp; Orientation Info: •	Welcome and purpose of the session
•	How the morning will run🕑: 10:10 AM - 10:40 AM Why Pricing Feels Hard Info: Understanding the real barriers behind undercharging
•	Internal drivers: money stories, identity, responsibility
•	External drivers: outdated pricing models and norms
•	Why pricing is not a confidence problem
Guided experience:
Participants identify the internal and external forces influencing how they currently price.🕑: 10:40 AM - 11:10 AM How Buyers Decide What Feels ‘Worth It’ Info: The psychology behind pricing, value, and decision-making
•	How buyers assess value
•	Why clarity creates confidence — and confusion kills sales
The clearer and more certain the outcome, and the less time and effort it feels like it will take,
the higher the value and the easier the price holds.
Practical exercise:
Participants map one existing offer using the Pricing for Profit Formula.🕑: 11:15 AM - 11:25 AMBreak Info: Refresh, reset, informal conversation.🕑: 11:25 AM - 12:10 PM Pricing Without Discounting or DiscomfortInfo: How to hold your price without pressure or justification
•	What actually allows higher prices to work
•	Why risk-free offers hold value better than “raised numbers”
•	The difference between pricing, value, and authority
•	How structure, boundaries, and clarity reduce price resistance
Guided exercise:
Participants assess how risk-free their offer currently is, and where certainty can be strengthened.🕑: 12:10 PM - 12:45 PM Build One Clear, Risk-Free Core OfferInfo: Turning insight into a usable, price-ready offer
•	Clarifying the real outcome your client wants
•	Identifying the true problems your offer solves
•	Structuring the offer around results, not deliverables
•	Making value visible without over-explaining
Outcome:
Each participant leaves with one clearly positioned offer that can confidently hold its price.🕑: 12:45 PM - 01:00 AMIntegration &amp; CloseInfo: Anchoring clarity and next steps
•	Final reflection
•	Pricing offer to use immediately
- **Event URL**: https://allevents.in/sydney/pricing-for-profit-workshop/100001981985424759
- **Event Categories**: workshops, photography
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com.au%2Fe%2Fpricing-for-profit-workshop-tickets-1981985424759
- **Ticket Price Range**: min: 497, max: 597, currency: AUD

## Event venue details

- **city**: Sydney
- **state**: NS
- **country**: Australia
- **location**: 20 Bond St
- **lat**: -33.8645913
- **long**: 151.2084985
- **full address**: 20 Bond St, 20 Bond Street, Sydney, Australia

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Hera Women (https://allevents.in/org/hera-women/22583148)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/64abf73b96f26310f8db676ec822dc5565439c762ffe5fd20f72cf4ac12276a0-rimg-w1200-h675-dcc3aea3-gmir.jpg?v=1769778193
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/a06cbf8f70017263c5e60cbd6fba4be660ac9b5c62b07cf261008157ba37994d-rimg-w400-h400-dcd8bdc0-gmir.jpg?v=1769778193

## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 22 Apr, 2026 at 10:00 am (+10:00)
- **Q**: Where is the event happening?
  - **A:** 20 Bond St, 20 Bond Street, Sydney, Australia
- **Q**: What is the ticket price?
  - **A:** starting from 497 up to 597 AUD
- **Q**: Who is organizing the event?
  - **A:** Hera Women
- **Q**: What type of event is this?
  - **A:** workshops, photography
- **Q**: Where can I find ticket details about Pricing for Profit Workshop ?
  - **A:** You can find ticket details about this event on AllEvents.

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