AI in Marketing Workshop

Join us for the AI in Marketing Workshop designed for undergraduate and postgraduate students interested/specialising in marketing or marketing analytics. Learn from industry practitioners and experts (see info about the distinguished speakers in the Agenda section) about how AI is transforming core areas of marketing—from content creation and optimisation, to campaign development and customer engagement—through practical, hands-on use of AI tools. Learn to apply generative AI across core marketing activities—from creating AI-optimised landing pages and repurposing B2B content, to building customised AI agents and automating campaign workflows.

Click this link to watch the video highlight of 2024 AI in Marketing workshop: https://www.unsw.edu.au/business/our-schools/marketing/news-events/AI-in-marketing-workshop

Don’t miss this chance to stay ahead in the rapidly evolving field of marketing. Gain valuable insights, network with peers, and get a competitive edge in your career. Free registration is required, and spots are limited, so register now to secure your place!

• Please register only if you are a current UNSW student and can attend the full workshop.
• You are required to bring your own laptop to participate in the hands-on workshop.

Any questions please email Dr Terrence Chong (dGVycmVuY2UgISBjaG9uZyB8IHVuc3cgISBlZHUgISBhdQ==) directly.

This workshop is jointly organised by UNSW School of Marketing, UNSW Marketing Society and UNSW Marketing Analytics Society.

Info: Georgia Tan is a pioneering leader and international keynote speaker at the forefront of digital marketing. As the Co-founder and Head of Search at Switch Key Digital, one of the world's first Search Experience Optimisation (SXO) agencies, she specialises in driving user-focused, full-funnel growth. Her unique Conversion Trinity Framework seamlessly integrates advanced SEO, PPC and UX strategies to consistently empower brands globally to transform clicks into customers. A passionate industry advocate, Georgia frequently speaks on the future of search in the age of AI and generative engines at prestigious conferences like Digital Marketing Europe and Chiang Mai SEO, and has previously been a guest lecturer at UNSW where her previous sessions on digital marketing and AI Overviews have been highly impactful and well-received by students and faculty alike. Beyond her consulting work, Georgia is the Founder of Women in SEO & Digital Marketing (WiSDM).

Info: Axel Sukianto (UNSW BComm '11, LLB '11) is a B2B SaaS marketer and marketing leader based in Sydney, Australia. A growth marketer and demand gen specialist for product-led and sales-led businesses, he is passionate about driving growth through marketing pipeline and revenue. He has worked at Dropbox, Cisco, and UpGuard and he currently works with early and growth stage SaaS startups on growth marketing. Most recently, he has founded Generate, the B2B marketing community for marketers in Australia and New Zealand.

Info: Over the last two decades, Stephen Hunt has led great teams that have done great things. Most recently, Steve was the CEO of the advertising and marketing industry's social impact arm UnLtd, transforming the foundation into a charity with its own direct impact strategy. He's a visionary leader with extensive experience applying AI technologies to the healthcare, media, technology and music industries since 2011. Steve is now on a mission to democratise AI literacy by creating the Square Wave AI Academy, a community where individuals and businesses can ride the wave of change AI is causing with confidence. An important aspect of the business model aligns everyone in working towards a better future. To enable this, the for-profit sector subsidises the education of the for-purpose sector ensuring the incredible impact that AI unlocks is available free of charge to those making the world a better place. He has amassed a following of over 10,000 people on Linkedin and was a TEDx speaker.

Info: Christine Ewen is a Principal B2B Product Specialist at Salesforce with over 15 years of experience in the Salesforce ecosystem. She began her career as a Lead Salesforce Administrator and Business Analyst, where she led Salesforce implementations for organisations within top financial services and media organisations. Christine later moved into Solution Engineering at Salesforce where she has spent the past nine years specialising in B2B Marketing solutions.

Christine works closely with sales to deliver value-based solutions, positioning Salesforce as the leading partner for B2B Marketing and currently, evangelises Marketing Cloud Next. Her strong strategic acumen, deep industry expertise, and passion for AI have supported numerous Australian businesses in realising their marketing automation vision.

Christine contributes to the Salesforce community by mentoring emerging talent, supporting Women in Tech initiatives, and sharing her insights at industry events.

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