In Conversation: Sarah Allaback & Monique F. Parsons

This event will start at 5 p.m. on the patio, where guests will be invited to sample different avocados and meet the authors before their main-stage conversation.

Co-authors Sarah Allaback and Monique F. Parsons take the stage to present “Green Gold,” a lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession. They’ll be joined in conversation by Godmothers co-founder Victoria Jackson.

The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, “Green Gold” tells the remarkable story of the fruit's rise to prominence as both a culinary and cultural juggernaut.

Anchored by the story of two exceptional trees that stood out among hundreds of rivals, “Green Gold” is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado's potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today's lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.

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This is a ticketed event.

TICKET OPTIONS INCLUDE:

// TICKET + BOOK includes one entry + one copy of the book, which will be handed out at check-in the night of the event.

// TICKET ONLY includes one entry.

Additional copies of the book will be available for purchase at the event.

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