Please Don’t Put That in Your Portfolio! Insights from Brandcenter @ VCU

Please Don’t Put That in Your Portfolio! Insights from the Brandcenter at VCU

From illegible fonts to broken links to “coming soon” projects that never quite arrive, small portfolio missteps can make strong work disappear. At the Brandcenter at VCU, the nation’s leading graduate program in advertising, branding, and creative problem solving, students learn to craft stories, present ideas, and land jobs at some of the most sought-after companies and agencies in the world. In this session, you’ll get a behind-the-scenes look at how the Brandcenter trains students to connect insight, creativity, and strategy to produce industry-ready work. You’ll hear tips gathered from Brandcenter faculty, alumni, and recruiters; explore real student and alumni portfolios; and learn what truly makes a portfolio stand out…in a good way.

Date: Thursday, November 20, 2025

Time: 4:00 to 5:00 p.m. Followed by a Q & A

Location: Flagler College, Markland House, 102 King St, St. Augustine, FL 32084

Cost: Free for AAF Members and Students

RSVP by November 17th 

Emma Barone, Director of Strategic Initiatives & Enrollment

As the Director of Strategic Initiatives and Enrollment, Emma leads Brandcenter’s admissions, recruitment, and communications efforts, ensuring a dynamic and engaging experience for prospective students. She oversees a dedicated team responsible for admissions operations, recruitment, and brand communications, working collaboratively to attract and enroll the next generation of creative leaders.

One of Emma’s favorite parts of her job is reading and reviewing applications. She loves getting a glimpse into each applicant’s unique story—their creativity, experiences, and aspirations—and finding students who will thrive at the Brandcenter.

Emma joined Brandcenter in 2019 after nearly a decade of guiding high school and undergraduate students through the college admissions process across Virginia. Her expertise in admissions, enrollment management, and student engagement fuels her passion for building meaningful connections and shaping the student journey from inquiry to enrollment.

A graduate of Hollins University with a degree in Communication Studies and Film Studies, Emma is a New York native who now calls Richmond home. Outside of work, she enjoys time with her husband and two daughters—and is an unapologetic reality TV enthusiast.

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