SEO and Social Media in Practice: Tools, Trends, and Takeaways
HYBRID PROGRAM (Online/in-person)
Register:
https://business.springfield-chamber.org/events/details/small-business-solutions-hub-program-seo-social-media-13447
Join the Springfield Chamber at our final Small Business Solutions Hub of the year!
SEO Presentation (Rob Reilly, Mixed Handed Branding)
As the evolution of the internet continues to change, the importance of SEO has continued to evolve and we see this industry become more and more competitive. Learn a few do-it-yourself tips and tricks to help with your website rankings as well as a broad overview of things that happen behind-the-scenes with the rise of AI search. Once again, we are in a transitional time as our websites are now being sited from major players like ChatGPT, Gemini, and Perplexity. SEO should not be thought of as "optional" in the Internet-first world we live in today, but utilized to ensure you have the visibility you need to attract the right audience and customers.
Social Media Presentation (Dr. Noelle Nelson, Insights Research Lab - University of Oregon Lundquist College of Business)
In Dr. Nelson's words, with the ocean of choices for social media platforms and communications, how is a small business supposed to navigate this ever-changing space? Understanding how AI has changed consumers' interactions with social media and how 'authenticity' has become valued over reach are vital in moving forward online. We'll discuss how consumers' values and behaviors have shifted in social media spaces, and how businesses can make intentional choices for their brands without being overwhelmed by the range of options.
