Branded Residences : Blueprints for Capital and Design, 30 September | Event in Sofia | AllEvents

Branded Residences : Blueprints for Capital and Design

New Norm Hospitality

Highlights

Tue, 30 Sep, 2025 at 09:00 am

Sofia Balkan Palace

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Date & Location

Tue, 30 Sep, 2025 at 09:00 am - Wed, 01 Oct, 2025 at 02:00 pm (EEST)

Sofia Balkan Palace

Булевард Витоша 13, 1000 София, България, Sofia, Bulgaria

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About the event

Branded Residences : Blueprints for Capital and Design
Branded Residences: Blueprints for Capital and Design

A Two-Day Forum on Hospitality Real Estate in Southeast Europe

Branded residences are redefining the intersection of real estate, hospitality, and design to create long-term asset value. This forum brings together developers, architects, investors, institutional leaders, and brand strategists to explore how branded hospitality real estate is structured, financed, marketed, and delivered, with a focus on Southeast Europe’s evolving market context.

Day 1 – 30th of September

Focus: The branded residence model as an investment and development strategy.

Key topics include:

Investment structures and capital stack strategies in mixed-use developments

Buyer segmentation, pricing models, and emotional brand positioning

Concept creation and design language as commercial tools

Institutional strategy and public-sector alignment in tourism-driven development

Legal frameworks and brand management in residential operations

Networking cocktail reception to conclude the day

Day 2 – 1st of October

Focus: Strategic delivery, responsible development, and long-term spatial planning.

The day begins with a Networking Breakfast designed to foster cross-sector dialogue on regional priorities for hospitality and branded residential growth.

Key topics include:

Strategic networking breakfast: aligning public and private sector objectives

Cultural identity, narrative design, and community-building

ESG frameworks, certification systems, and policy leadership

Masterplanning and the emotional experience of space

Final institutional reflections and open dialogue

Confirmed speakers include:

Kulapat Yantrasast – Founder & Creative Director, WHY Architecture

Diane Clavaud – Corporate Global Director Business Development, Nobu Hospitality

Bernard BB Bohnenberger – Partner, Discover Collection; Former President, Six Senses

Tsvetan Petrov – Managing Director, IPA – Architecture and More

Iavor Perduhov – Head of Residential, Forton Homes

Raoul Fokke – Head of Creative, The Orange Studio

Elitsa Yordanova – Partner & Creative Director, United Master Architects

Representatives from Sotheby’s International Realty, OKOL Lake Park, BWM Architecture, IBCOL, Wangan Studio, Sorores, GBCI Europe, and national and municipal governments.

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New Norm Hospitality Forum 2025

С нарастващото търсене на имоти, водени от лайфстайл концепции, брандираните резиденции се утвърждават като една от най-стратегическите пресечни точки между гостоприемство, капитал и дизайн.

Форумът събира на едно място инвеститори, девелъпъри, оператори, архитекти и представители на публичния сектор, за да изследва как този модел променя създаването на стойност в сектора на недвижимите имоти.

Основни теми:
- Структуриране на капитала и управление на инвестиционния риск
- Партньорства с оператори и брандове
- Дизайн, идентичност и преживяване на обитателя/гост
- Градоустройствени рамки и териториален контекст

Това не е разговор за тенденции. Това е работеща платформа за онези, които реално оформят бъдещето на хотелиерския и жилищния сектор.

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Програмата и списъкът с участници ще бъдат обявени следващата седмица.


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Ticket Info

Tickets for Branded Residences : Blueprints for Capital and Design can be booked here.

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Nearby Hotels

Sofia Balkan Palace, Булевард Витоша 13, 1000 София, България, Sofia, Bulgaria
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Host Details

New Norm Hospitality

New Norm Hospitality

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Branded Residences : Blueprints for Capital and Design, 30 September | Event in Sofia | AllEvents
Branded Residences : Blueprints for Capital and Design
Tue, 30 Sep, 2025 at 09:00 am