See a Unicorn Rise & Leave With the Blueprint to Build #LA Tech Week

Watch a real company get rebranded live. No prep. No script. Just brand strategy happening in real time.

On Thursday, October 16th at 6PM in Santa Monica, Camino5 and Expert Dojo are rebranding MatchbookAI (a B2B data platform) live, in public, with nothing off limits.

You'll see the complete repositioning process unfold: competitive positioning to map the market, repositioning frameworks that bridge where a company is today with where it needs to go, and crafting "the one line" that becomes the north star.

This isn't a lecture on brand theory. It's a working session. You'll observe, ask questions in real time, and walk away with the exact frameworks we use with Fortune 500 companies and Unicorn founders.

The truth: Unicorns don't come from great products alone. They come from great brands with clear positioning, focused messaging, and community buy-in.

Part of LA Tech Week 2025. Limited capacity.

Info: Doors open. Light snacks while you meet the marketers, founders and anyone building a business in the room. This is strategic networking—make the introductions that matter before we dive into the live rebrand. Get settled, connect with the right people, and prepare for what's ahead.

Info: This is the main event. We're rebranding a real startup—MatchbookAI—with nothing off limits. No script. No safety net. Just strategy under pressure.

You'll watch us work through:

Competitive Positioning: Mapping competitors, identifying ideal customer profiles, and finding white space in a crowded market

The Repositioning Framework: Bridging where a company is today with where it needs to go—balancing founder vision, market reality, and investor expectations

Crafting "The One Line": The single north-star sentence that drives every decision and aligns the entire team

This is brand strategy in real time. You'll see how decisions get made when stakes are high. Ask questions throughout.

Info: We'll close out the formal rebrand session and shift into open conversation. Ask anything. Challenge the decisions. Discuss what you saw with other attendees. Ryan and the team stay to dig deeper, answer questions, and help you think through how to apply these frameworks to your own brand.

Also check out other Contests in Santa Monica, Workshops in Santa Monica.