KATHY ONETO at Books Inc. in the Marina

Join local author and life-work strategist Kathy Oneto for an inspiring conversation about redefining success and learning how to pursue your goals with intention, energy, and ease based around her new revolutionary book Sustainable Ambition!

Work-life balance is a myth. We need a better, more sustainable way to achieve our life and work goals.

You want to pursue meaningful work and succeed professionally, and you know that personal pursuits matter and fuel your happiness, too. But in today's world, the pressure to do it all can leave you stretched thin and questioning everything—your direction, your choices, and even your ambitions themselves. Time-management techniques and productivity hacks aren’t enough. The endless search for balance feels like chasing a mirage.

The answer? Sustainable Ambition, a transformative method from life-work strategist Kathy Oneto that shows you how to direct your ambitions wisely. Drawing from research, expert interviews, coaching insights, and personal experience, this book reveals a proven, practical framework across three interconnected components—Right Ambition, Right Time, and Right Effort. When these elements are aligned, you can pursue your goals with more joy, peace, and ease. This approach empowers you to:

• Keep your ambitions while making space for your life

• Evaluate a goal or opportunity to determine if the trade-off is worth it

• Be strategic about where you invest your hard work

• Avoid burnout while pursuing your goals

While not a magical solution, Sustainable Ambition offers simple, effective practices to help you make confident choices aligned with what matters most to you now. You don’t have to give up your goals—you can dream big, shape the life and work you want, and thrive.

Kathy Oneto is an executive and life-work coach, speaker, and facilitator who is committed to helping people thrive on their terms, both in life and in work. She is also a strategy executive who bridges her two worlds by applying strategic approaches to life and work decisions and practices. Kathy is the founder of Sustainable Ambition® and host of the Sustainable Ambition podcast. Her mission is to champion more expansive views of success and ambition and help people craft a personal and work life that offers more joy, satisfaction, and fulfillment—a life that lets them be ambitious with more adventure and ease and less angst. Kathy lives in San Francisco with her husband and the fog. As a former triathlete and marathon runner, she’s happiest building up her resilience and sustainability outdoors, where you can often find her running in Golden Gate Park, walking the streets of her city or one she’s traveled to, or enjoying the experience of reading with the sun on her face. You can connect with her at SustainableAmbition.com.

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