Beer & Cheer: Ugly Sweater Tuesdays at the Rec Room

Get ready to toast the season—one delightfully hideous sweater at a time. Every Tuesday in December, East Brother Beer Company is turning up the festive chaos with Ugly Sweater Tuesdays, a weekly celebration of questionable fashion, cozy vibes, and craft brews at The Rec Room in San Francisco.

Slip into your finest nostalgia-inducing, “grandma-made-this-with-love-and-zero-design-sense” holiday sweater and join us for an evening of spirited fun. Those who arrive in holiday apparel—especially ugly sweaters—may just be rewarded with special pours, bonus samples, or surprise treats (consider it our way of applauding your bravery).

Each week will feature a rotating “holiday special” beer or two, curated to warm your spirits and get you in a festive mood. Think notes of spice, sweetness, citrus, or whatever the brewmaster felt inspired to wrap in metaphorical tinsel.

But the cheer doesn’t stop at the tap. Throughout the night, we’ll be sprinkling in “surprise cheer” giveaways, plus weekly raffle prizes for attendees. Maybe you’ll go home with something fun, sparkly, or just perfectly impractical for the season.

RSVPs are appreciated (we love knowing how much cheer to prepare), but not required—just bring your holiday spirit, your best/worst sweater, and your enthusiasm for good beer and good company. 🍻