Join Alternative Entertainment for a vibrant San Diego event celebrating local culture with a curated lineup of small business vendors, delicious food, and refreshing craft beer. Explore handmade goods, enjoy tasty bites from local favorites, and sip brews from top brewery. It's the perfect day to support local and soak up the community vibe every 4th Saturday of the Month!
What You’ll Find
Local Vendors & Makers
A curated lineup of San Diego’s favorite small businesses, artisans, and makers offering handcrafted goods, wellness products, accessories, treats, art, apparel, and more.
Discover something new each month with rotating vendors and seasonal specialties.
Food & Craft Beverages
Enjoy a full kitchen menu with Brazilian-inspired bites, tacos, burgers, vegan options, and shareables.
Sip on Novo’s award-winning lineup of craft beers, hard seltzers, and kombuchas, all brewed on-site.
Try unique flavors like Mango IPA, Chula Pils, Hot Cactus, and seasonal brews you won’t find anywhere else.
Atmosphere & Vibes
The market takes place inside Novo’s modern, airy taproom and extended patio area—perfect for browsing and hanging out.
Dog-friendly and family-friendly with games, music, and plenty of room to relax.
Centrally located in the Mission Valley Mall area with ample parking and nearby shopping.
*EVENT BY ALTERNATIVE ENTERTAINMENT*
Also check out other Health & Wellness events in San Diego, Arts events in San Diego.
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