Ford Holiday Boat Caroling

Santa and Mrs. Claus are back with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!

The 43rd Annual Ford Holiday River Parade is a cherished San Antonio tradition that brings joy and festivity to the San Antonio River Walk. This year’s theme, Toy Box Adventures, promises a whimsical and magical experience for all ages.

Join us for our annual spectacle featuring 27 beautifully illuminated floats, 5 entertainment floats, and over 100,000 holiday lights (2,250 strands) that brighten the River Walk from sundown to sunrise until the weekend after New Year’s Day.

With Grand Marshals Phil Green, CEO of Frost Bank, and comedian Steve Trevino, the Ford Holiday River Parade kicks off the holiday season with style and laughter.