# Event Details - **Event Name**: Customer Salience in Practice - **Event Start and End Date**: Tue, 21 Apr, 2026 at 12:00 pm – Tue, 21 Apr, 2026 at 04:45 pm - **Event Description**: An afternoon at The Lowry dedicated to exploring how communities, closeness, communications and CX improve Customer Salience.About this EventStay tuned for speaker and agenda announcements!Ready to turbocharge your insight team and take the lead in building a customer-centric culture? This exclusive, Northern event explores the practical steps research teams can take to deliver long-term value, create a culture of customer-centric decision making and solve some of the most pressing commercial challenges.Join FlexMR, a roster of experts in marketing and culture building, plus experienced clientside presenters to learn the secrets of Customer Salience and how to effectively operationalise it.This event acts as a companion to the annual Customer Salience Summit, held in central London every October. Hear what delegates have previously had to say about the event, which has been cosistently. rated 4.5+ / 5 by attendees:"The day was really inspiring. I've come away with lots of new ideas" - Rose Hadden, Head of Customer & Market Insight at City & Guilds"A fantastically organised event with great speakers and content offering food for thought plus many actionable tips" - Anna Apostolopoulos, Global Director of Insights at Pearson"Really relevant, engaging and honest speakers. Plus the summit was great for networking too" - Andy Smith, Customer Insight Manager at NFU MutualWho Can Attend?This event is exclusively designed for clientside researchers, marketers and customer experience professionals. Due to limited capacity, we are unable to accommodate agency or independent attendees.The event is free, but attendence requires advance registration. Your ticket includes lunch on arrival, access to all sessions - including the popular Room 101 panel - and post-event networking. https://cdn-az.allevents.in/events5/banners/850a9130-f797-11f0-9be3-e3b7b4b0331e-rimg-w1114-h740-dc070706-gmir.jpg A Primer on Customer SalienceIf you'd like to know more about Customer Salience before joining, check out the complete guide and toolkit - available here. Inside, you'll find tools for assesing your organisation's current capacities, an introduction to the 4C Framework and practical templates to kickstart your journey.You can also watch the full, on-demand recording from the 2025 Customer Salience Summit .Agenda?: 12:00 PM - 01:00 PMRegistration & Networking LunchInfo: Arrival from midday to enjoy a hot fork buffet on arrival.?: 01:00 PM - 01:20 PMThe Role of Human Insight and Influence in 2026Host: Paul HudsonInfo: Join FlexMR CEO Paul Hudson for a review of how customer insight is changing in 2026 and what it takes to place customers at the heart of decisions.?: 01:20 PM - 01:45 PMTBA Clientside Presentation?: 01:45 PM - 02:10 PMPanel: Customer Insight Room 101Host: Simon DunnInfo: Back after a two year hiatus, Room 101 pits two teams of researchers against each other - competing to convince you that their pet peeve should be banished from the insutry for good.?: 02:10 PM - 02:35 PMTBA Clientside Presentation?: 02:35 PM - 02:46 PMBeyond Insight: The Strategic Mandate of Market ResearchHost: Jane Frost CBEInfo: What elevates insight to influence? Join MRS CEO Jane Frost to explore how insight teams can capitalise on the mandate of market research to become strategic partners to senior leadership and promote evidence-based decision making.?: 03:20 PM - 03:45 PMTBA Clientside Presentation?: 03:45 PM - 04:00 PMTalk It Out: The Key to Building Better Client-Agency RelationshipsHost: Claire RaineyInfo: Join Claire Rainey, Head of Insight at VMO2 and Gurpinder Sidhu of Curiouser Insights for an electrifying debate about what causes client-agency relationships to break down - and they talk through solutions that benefit both sides.?: 04:00 PM - 04:25 PMTBA Clientside Presentation?: 04:25 PM - 04:45 PMThe Customer Salience Blueprint for Rewiring Business Decision MakingHost: Paul HudsonInfo: Join Paul Hudson one last time for a roundup of strategies and tactics from the day, plus a forward-looking challenge that asks what you'll do next.?: 02:45 PM - 03:20 PMNetworking BreakInfo: Take a short breather, catch up with colleages, and refresh with tea or coffee at this halfway point in the programme. - **Event URL**: https://allevents.in/salford/customer-salience-in-practice/100001980700645951 - **Event Categories**: business, contests, food-drinks - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Salford - **state**: EN - **country**: United Kingdom - **location**: Pier Eight Restaurant - **lat**: 53.4704777 - **long**: -2.295583 - **full address**: Pier Eight Restaurant, 8 The Quays, Salford, United Kingdom ## Event gallery - **Alt text**: Customer Salience in Practice - **Image URL**: https://cdn-az.allevents.in/events9/banners/0235fc921fa14b3fe6f076120302ac1433a8dc16829b79b716e28911a3691752-rimg-w1200-h600-dcefefed-gmir.jpg?v=1769089146 ## FAQs - **Q**: When and where is Customer Salience in Practice being held? - **A:** Customer Salience in Practice takes place on Tue, 21 Apr, 2026 at 12:00 pm to Tue, 21 Apr, 2026 at 04:45 pm at Pier Eight Restaurant, 8 The Quays, Salford, United Kingdom. - **Q**: Who is organizing Customer Salience in Practice? - **A:** Customer Salience in Practice is organized by FlexMR. - **Q**: Who is this event for? Is it right for me? - **A:** Customer Salience in Practice is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Salford, this event is thoughtfully curated to deliver a standout experience worth every moment. 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