The Rise of the She-conomy

Women have long been responsible for numerous household decisions. But would it surprise you to know that women now control or influence a staggering 85% of global spending?

Companies that recognize and embrace the impact of female decision makers, and their $31.7 trillion in buying power, have the potential to connect their businesses with this powerful force and reach new heights.

Those that don’t risk being left behind.

Join us for an engaging luncheon where you will connect with fellow leaders and learn:

• Why are women driving the economy and so many buying decisions?
• How is it that so many businesses are missing the mark in connecting with women and how can they do better with this influential market?
• What pitfalls should businesses avoid? (that so many fall into)
• To ensure companies are strategically engaging the important female market, it is imperative that more women have a seat at the decision-making table. How can companies use benefits, HR technology, and both traditional and non-traditional attraction-&-retention efforts to ensure they have top-tier female talent on their teams?

Invite your co-workers and professional contacts; empower yourself and your company by joining us at the new Aggie Square, where inspiration and exploration conspire to challenge the status quo!

Our speakers, Tracy Marlowe, Author, Speaker and CEO of successful advertising agency Creative Noggin, and Cora Lynn Alvar, Founder of Q Benefits Administration & Benefits Infrastructure Consulting will guide us through an insightful session. You will walk away with practical strategies you can implement day-one as well as make invaluable connections.

We would not be able to bring you female-foward content without aligned sponsors. Please be curious about them.

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