Discover the story of Pilsner Urquell and enjoy a self-guided beer tasting and city audio tour in Prague’s historic center.
Getting started
Arrive at the Pilsner Urquell Experience entrance any time during opening hours with your digital ticket from the audio guide. After ticket validation, use your own headphones and begin your independent tour using the provided online audio guide.
What to expect
Pilsner Urquell Experience
Step inside the landmark Pilsner Urquell Experience, dedicated to the world’s first golden lager, brewed for over 180 years and renowned for shaping modern beer culture. The exhibition uses immersive audio, video mapping, and interactive displays to bring the Pilsner story to life.
Features:
Immersive exhibition: Explore the brewing process, meet the first Pilsner brewer, and learn about the raw ingredients, brewhouse, and historic lager cellars that define this iconic beer.
Beer tasting: Sample two large and one small Pilsner Urquell beer (non-alcoholic drinks for under 18s) poured by expert tappers, and discover the art of Czech beer foam.
360° game room: Enjoy interactive games and multimedia experiences that make beer history engaging for all ages.
City audio guide: Continue your adventure with a self-guided audio tour through Prague’s historic center, including recommendations for notable pubs and breweries, plus insights into landmarks like Charles Bridge and Prague Castle.
Brewpub and shop: Visit the rooftop brewpub for additional tastings or browse the branded shop for personalized souvenirs.
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Bring a charged smartphone with internet access for your audio guide and ticket to work.
Bring your own headphones for the audio guide experience.
Pets are not allowed.
The experience is not suitable for pregnant women.
You will receive login details for the audio guide via email on the day of your reservation. Please check your spam folder if you do not see the email.
The ticket is valid for one day and can be used anytime during opening hours on your booking date.
A working internet connection is required for the audio guide and ticket to function properly.
Costs in all pubs recommended by the audio guide, public transport tickets, and entry fees to historical buildings along the city tour are not included.
Please arrive at the entrance to the exhibition with your digital ticket as provided in the audio guide.
Cancellation is allowed up to 24 hours before the scheduled start time. Variant-specific cancellation policies may apply.
