The Art of Pricing Strategies

Join Ascender for a deep dive into the art and science of pricing with Ascender's Board Members, , Founder and CEO of Meter Feeder, and , former CTO of Govenda.

This session will explain how to set the right price for your product or service, navigate discounting and negotiations, and test what works in both B2C and B2B markets. Whether you’re launching something new or refining an existing model, you’ll walk away with practical strategies to boost adoption, revenue, and long-term success.

Who Should Attend:

• Startup founders and small business owners setting or revisiting their pricing model
• Product leaders preparing to launch new offerings
• B2C entrepreneurs exploring competitive pricing approaches
• B2B teams navigating complex sales cycles and stakeholder negotiations
• Service providers seeking to balance value delivery with profitability
• Business advisors or support organizations helping clients strengthen pricing strategies

🍢🥂 FREE FOOD & DRINKS

Enjoy refreshing beverages and bites while learning and connecting with other business owners, coworking members, and community leaders.

Join us before the workshop for a Coworking Day from 9:30 AM - 5 PM.

🎟️ 🎟️ GRAB YOUR TICKETS TODAY!

Ascender is located at 6401 Penn Ave, 3rd Floor, Pittsburgh, PA 15206. Click here for directions. We are in the same plaza as the East Liberty Trader Joe's; opposite side of the parking lot and directly next to Hair Master.

Accessibility:

Ascender is ADA accessible; attendees can take the stairs or the elevator up to the third floor to Ascender's space.

Free on-site parking is available.

Bus lines: 75, 74, 82, 77, 71C, 88, 86, 89 (within 3-minute walking distance after drop-off); P1, P2, P3 within 10-minute walking distance from the bus station.

Ascender is committed to making our programs and services as accessible as possible. We do our best to honor all accessibility requests, keeping in mind that some requests may be logistically impossible for our small team to deliver. If there’s something we can do to make our programming more accessible to you, please fill out our Accessibility Request form, and we’ll get back to you within 3 business days with a proposed solution.

Masking is not currently required in the Ascender space. If you need a recording or virtual attendance option for accessibility reasons, please let us know by filling out our Accessibility Request Form.

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