Hip-hop duo Nik & Jay from Værløse are Denmark's primary rap music proponents. Though latecomers to the European hip-hop table, Denmark's rap scene boasted huge audiences by the year 2002, when Nik & Jay arrived on the scene with their self-titled debut record. The sharply dressed bad boys preferred old-school themes laden with superficial party content. Nik & Jay focused on money, women, and the good life, rather than gangster identity or political messages. The album's hit single "Hot" won the duo the title of Best Newcomer at the Danish Music Awards in 2003. A live in-concert DVD was released shortly thereafter, entitled Det vi Gor. The group's high sales and national recognition whipped up interest and buzz for their sophomore effort, which was released in 2004. The album spent an entire year in the Danish Top 40 charts, an unprecedented success, considering the nation's only-burgeoning interest in the hip-hop genre. Nik & Jay's steady trickle of radio singles, including "Pige" (2003), "Pop-Pop" (2004), "Strip" (2005), and "Boing" (2006) kept their profile high and concerts well attended. In 2007 Nik & Jay released their third original project, entitled Fresh-Fri-Fly. Though backed by Capitol and EMI Denmark, the album was released on the duo's very own Nexus Music. ~ Evan C. Gutierrez, Rovi
