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Upcoming Motorama Tour
The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Motorama grew out of Alfred P. Sloan's yearly industrial luncheons at New York City's Waldorf-Astoria Hotel, beginning in 1931. They were almost invariably held in conjunction with the New York Auto Show, that for many years was held traditionally in the first week of January. After World War II, the first show, "Transportation Unlimited Autorama", was staged again at the Waldorf Astoria, in January 1949. Between the New York City venue and the Boston extension, nearly 600,000 people saw the show. Seven "special" Cadillacs were exhibited including, inter alia, a Series 61 coupe and a Series 62 sedan that were standard except for a special paint finish; also shown were The Caribbean, the Embassy, and the Fleetwood Coupe de Ville, all built on the Series Sixty Special chassis.
Read moreThe General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Motorama grew out of Alfred P. Sloan's yearly industrial luncheons at New York City's Waldorf-Astoria Hotel, beginning in 1931. They were almost invariably held in conjunction with the New York Auto Show, that for many years was held traditionally in the first week of January. After World War II, the first show, "Transportation Unlimited Autorama", was staged again at the Waldorf Astoria, in January 1949. Between the New York City venue and the Boston extension, nearly 600,000 people saw the show. Seven "special" Cadillacs were exhibited including, inter alia, a Series 61 coupe and a Series 62 sedan that were standard except for a special paint finish; also shown were The Caribbean, the Embassy, and the Fleetwood Coupe de Ville, all built on the Series Sixty Special chassis.
