Course Description
Developing a Digital Marketing Plan for your organization or project can be daunting. There is a lot of information online, but you can easily get lost or overwhelmed with the information overload. This course provides you with the essentials of Digital Marketing – the channels, platforms, terminologies, practical tips and best practices – which will help you craft your Digital Marketing Strategy and prepare you to develop your own Digital Marketing Plan. The course also provides useful tools and resources to get you started immediately in Online Marketing.
Performance Objectives
-Upon completion of this workshop, participants should be able to get updated on digital marketing trends and prepare a simple plan to organize and direct focus on the digital marketing efforts of their project or organization.
Learning Objectives
By the end of this course, the participants shall be able to:
- Identify the various components of digital marketing and its impact on your organization and customers
- Recognize updates and trends of different digital platforms and determine what KPIs to use for these
- Examine successful digital marketing campaigns and determine if similar strategies can be applied to your organization
- Formulate a simple digital marketing plan for your organization using the lessons learned in the session
Course Topic Highlights
1. Getting to Know the World of Digital Marketing
2. Important Digital Trends and Stats
3. Why Having a Digital Marketing Strategy is Important
4. Understanding the Digital Marketing Consumer
5. Three (3) Types of Media – Owned, Paid, and Earned
6. Digital Marketing Tools & Resources
7. Best Practices and KPIs: Website, SEO, SEM, Social Media, Email Marketing, and Mobile Marketing
8. Case Study: Profile of a Successful Digital Marketing Campaign
9. Objectives, Strategies, Channels Used, Impact and Results
10. Your Digital Marketing Plan
11. Defining Your Digital Marketing Objectives
12. Crafting Your Digital Marketing Strategy
13. Action Plan
14. Monitoring and Measuring the Results
15. Campaign Optimization
Here are the rates:
Webinar Rate
Php2250 +12%VAT = Php2520
Seminar Rate
Php4250 +12%VAT = Php4760
Full details & Registration:
https://businessmaker-academy.com/live-webinar-digital-marketing-plan-training/
For more inquiries, you may contact us at:
Landline: (632) 7957-7937, 7577-9211, 8687-4645
Mobile/Viber: (0917) 6372471, (0912) 2231826, (0917) 1357279
Email:
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www.businessmaker-academy.com
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Workshops in Seremban,
Virtual events in Seremban.
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