The Authentic Hustle: Turn Your Creativity into a Business

Calling all artists, designers, performers, makers, and creatives in ADA!

Think building a business means selling out? Think again.

In this workshop, you’ll explore how your creativity can become the foundation of a meaningful, sustainable business — without compromising your artistic identity. Whether you’re into ceramics, fashion, architecture, visual arts, or anything in between, this session will introduce you to the fundamentals of entrepreneurship in a way that feels authentic, empowering, and totally you.

What to expect

• Discover your audience: Learn how to identify and connect with your target market
• Build your brand: Explore how branding can reflect your values and creative style
• Lay the groundwork: Cover the fundamentals of business
• Bust the myth: Hear why you really can create a commercial enterprise around your passion

This workshop is perfect for students and staff in the Faculty of Arts, Design & Architecture who are curious about turning their creative practice into a business. No prior business knowledge needed — just bring your ideas, your passion, and an open mind.

What’s next?

This is the first in a two-part series. In the follow-up workshop, we’ll dive deeper into practical steps like registering an ABN, pricing your product, and managing your business.

Also check out other Arts events in Surry Hills, Workshops in Surry Hills, Performances in Surry Hills.