The Utah Office of Tourism operates as part of the Governor’s Office of Economic Opportunity, dedicated to elevating life in Utah by advancing the visitor economy. Our vision is a state united in welcoming the world to experience awe-inspiring adventure. To achieve this, our mission focuses on three core pillars:Marketing: We curate compelling messaging that not only inspires visitation but also actively supports local businesses and strengthens the overall Utah economy.Stewardship: We are committed to distributing visitation responsibly across the state, encouraging the thoughtful and sustainable discovery of Utah's diverse landscapes and communities.Development: We work in close partnership with local communities to enhance and develop their visitor economies in ways that benefit both residents and visitors alike.To support Utah’s vibrant tourism industry, we operate a comprehensive suite of programs, including marketing and advertising campaigns, in-depth research initiatives, the creation of informative publications, comprehensive information services, proactive media relations, strategic destination development, engagement in travel trade, the promotion of scenic byways, and valuable cooperative marketing programs. We are proud to play a vital role in sharing the unparalleled beauty and adventure of Utah with the world.To learn more about the Utah Office of Tourism, visittravel.utah.gov.
