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Follow The Sensologists meetups with Sarah HyndmanHello I’m Sarah Hyndman, a designer/researcher, author and speaker. I’m the founder ofType Tasting, curator ofThe Sensologists briefingsand host of theSeeing Senses podcast. I’m the author of the bestselling book ‘Why Fonts Matter’, I co-publish papers with Professor Charles Spence from the University of Oxford, and I collaborate with chef Heston Blumenthal as his experiential font science expert. I speak at conferences around the world from TEDx to SXSW, Adobe to GroupM. My topic is Multi-Sensory Thinking as a process. My work is informed by over ten years running mass participation multi-sensory typography experiments.