The creation of Scotland’s Rural College (SRUC) took place in 2012 by merging SAC (the Scottish Agricultural College) with three respected partners (Barony, Elmwood and Oatridge Colleges). SRUC exists to deliver comprehensive skills, education and business support for Scotland’s land-based industries, founded on world class and sector-leading research, education and consultancy. The integration of these three complementary ‘knowledge exchange’ services is of significant value to all with an interest in land-based activities – be they learners, businesses, communities or policy-makers. Competing demands and addressing new opportunities means the future for land-based industries will be extremely challenging. The next generation of business leaders and policy makers will need to be highly skilled and knowledgeable to navigate their way through a complex operating environment. To achieve this, we will support land-based communities and industries by drawing on our accomplished history of more than a century of success. Strong in our heritage, yet stronger still as SRUC, we will strive to lead the way in delivering economic, social and environmental benefits while providing a strong voice for our rural industries.