The Ridgecrest Area Convention and Visitors Bureau (RACVB) is the official destination marketing organization for Ridgecrest, California, and the surrounding Indian Wells Valley. Established to strengthen regional tourism, the RACVB serves as a catalyst for economic growth, community vitality, and cultural preservation by promoting Ridgecrest as a gateway to world-class outdoor adventures, military partnerships, and authentic cultural experiences.Mission & PurposeRACVB’s mission is to position Ridgecrest as a premier destination for visitors, athletes, cultural enthusiasts, filmmakers, and defense industry professionals. Through strategic partnerships with local stakeholders, state agencies, and national organizations, the Bureau leverages Ridgecrest’s unique geography, heritage, and resources to drive tourism and create long-term benefits for the community.Key Areas of ImpactTourism Development: Showcasing Ridgecrest as the hub for outdoor exploration, including Death Valley National Park, the Trona Pinnacles, Red Rock Canyon, and the Eastern Sierra region.Sports Tourism: Through the Ridgecrest Regional Sports Commission, RACVB attracts regional, state, and national competitions that boost local tourism and showcase Ridgecrest as a sporting destination.Cultural Promotion: RACVB champions Native American heritage and community events, such as the transformation of the Ridgecrest Petroglyph Festival into the Regional Hoop Dance Championship West Coast.Defense & Industry Collaboration: Hosting the annual California Contracting, Acquisition, and Procurement (CCAP) Industry Days Expo and the Advancing Rapid Defense Innovation Symposium (ARDIS), RACVB fosters connections between the U.S. Navy, defense contractors, startups, and academia.Film & Media: As a proud member of Film Liaisons in California Statewide (FLICS), RACVB promotes Ridgecrest and the Indian Wells Valley as prime filming locations for Hollywood productions, commercials, and streaming content.Strategic PartnershipsRACVB actively collaborates with Visit California, the U.S. Navy at NAWCWD China Lake, local businesses, and regional tourism organizations to amplify Ridgecrest’s visibility across California and beyond. These partnerships ensure Ridgecrest remains a competitive and attractive destination for both leisure travelers and professional industries.Commitment to CommunityBeyond tourism promotion, the RACVB is committed to enhancing Ridgecrest’s quality of life. By driving visitor spending, supporting local businesses, and hosting events that highlight cultural heritage and national pride, RACVB ensures that tourism directly contributes to the city’s economic stability and cultural vitality.