Why PFF? Many high school students from low-to-middle income families in the Richmond area have the potential to excel in college. These bright students, who are often the first in their families to attend college, however, face a variety of challenges stemming from their socio-economic backgrounds. Even those with supportive families lack both the cultural capital and the networks that prompt them to take the SATs or to apply for an internship. Partnership for the Future (PFF), along with our partners, helps those students bridge that gap.