Ohio's Winding Road

Ohio’s Winding Road is a locally-driven economic development initiative in Appalachian Ohio, specifically in the Hocking and Muskingum River Valleys. This includes Morgan, Athens, Perry, Hocking, Fairfield, Vinton, Meigs, Washington, and Muskingum counties. Through our regional brand and network, we provide unifying stories about the vibrant future of the region, where pride of place and stewardship are strong values.Ohio’s Winding Road began as an attempt to brand the Appalachian region of Ohio in the nine counties surrounding Athens, to give them a unique sense of place and through sustainable development, turn them into destinations for people to move to or to visit. Ohio’s Winding Road initiative is guided by many principles.