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The engine driving creative technology research & development in the West of England. Led by the University of Bristol, and funded by UKRI's Strength in Places Fund for £30 million, MyWorld is a unique collaboration between industry and academia to transform Bristol and Bath's creative cluster from one of the best in the UK, to one of the best in the world. Starting in 2021, over five years, partners from across Bristol and Bath are working together to deliver pioneering research and development projects across the creative technologies sector. The programme will create new experiences across fiction, documentary, games and live performance, attract inward investment and deliver employment and training opportunities across the region.