|
|
MG Live is the largest independently-owned promoter in Australasia, specialising in headline touring and experiential events. The company was founded by Matt Gudinski and is part of the iconic Mushroom Group, a family-owned collective established in 1972 by Matt’s father, Michael Gudinski. Dedicated to creating memorable experiences, MG Live prioritises an artist-first approach, focusing on realising the vision of each artist’s live show and promotional campaign, ensuring exceptional care for tour parties throughout their stay. Whether managing stadium tours or underground shows, MG Live consistently demonstrates passion and professionalism, fostering long-term relationships with artists and audiences alike. Guided by core values of integrity, transparency, and accountability, MG Live ensures trust and excellence in every project. With decades of experience, MG Live retains a family-oriented, music-first ethos, delivering world-class events for artists of all sizes and genres. In addition to headline touring, MG Live specialises in creating world-class experiential and festival events. From large-scale immersive cinema screenings to epic winery shows, massive warehouse raves to stadium-sized festival events, our reputation proceeds us as the region’s leading name in top tier experiential events. As a socially responsible organisation, MG Live emphasizes inclusivity, sustainability, and audience wellbeing.
