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Follow Laura SantanaHi, I’m Laura, a curated spirits enthusiast, brand builder, and experience creator with over 17 years in the wine & spirits industry. I began organizing events in the Dominican Republic in 2002, and later launched my own promotional marketing company in the U.S., where I managed over 800 brand activations between 2009 and 2013 ; from tastings and samplings to full event staffing. I also spent two years managing restaurants in NYC, where I blended hospitality with cultural experiences and consumer engagement. My passion lies in creating authentic spaces that bring people together with flavor, energy, and intention.For me, it’s never just about the event , it’s about connection, purpose, and building something people remember.