Kristen Aidif, from Grand Rapids Event Management (GREM), has specialized in event management since she initiated her company in 1990. Her experience includes numerous road races, cycling rides/criteriums, in-line skate events, golf outings, festivals, concerts, venue openings, product demonstrations, celebrity autograph signings, business grand openings, charity auctions, food truck rallies and more. Well-versed in all event operations and marketing functions, Aidif has a successful history working both inside and outside the West Michigan market, and will share her expertise with Event Management Training attendees, providing information and resources toward successful event management outcomes.