Supporting Jersey's hospitality industry and as its trade association since 1957 Our resources are designed to support Jersey's hospitality industry and as its trade association we have a strategic role to provide leadership and direction for the development of the visitor economy so that maximum economic benefit can be achieved for the Island. The Jersey Hospitality Association (JHA), is a leading representative organisation. We aim to deliver real returns for our members, positively promoting the industry's priorities through partnerships with government, trade partners, other associations and organisations by effectively representing hospitality and tourism in Jersey. We identify key issues and formulate clear policies to reflect the views and needs of a diverse range of industry partners who, in terms of turnover and work force, represent an essential part of Jersey's economic infrastructure and its social landscape. Moreover, we continually monitor policies that have an impact on this important sector of the local economy. The JHA continues to develop a portfolio of benefits and services that are designed to support all hospitality businesses across all sectors whilst promoting best practice to ensure service delivery to underpin a positive consumer experience in order to maximise repeat business and develop growth from existing and new visitor markets.