Our StoryFrom the outside, I had made it. I led enterprise sales teams, turned around underperforming divisions, and delivered record growth across global organisations. But behind the metrics and the accolades, I felt a growing unease.Sales had become a spectacle. Pressure masquerading as performance. Dashboards overflowing with activity metrics that measured movement, not meaning. Teams rewarded for noise, not nuance. I could see the cost: erosion of trust, short-term wins at the expense of long-term impact, and good people burning out inside broken systems.That was the beginning of my Hero’s Journey.At first, I tried to fix it from within. I coached differently. I built team rituals around client outcomes rather than internal theatrics. I shielded my people from senseless demands, trying to create clarity where confusion reigned. But it wasn’t enough. The system wasn’t broken, it was built that way.And I couldn’t lead inside it any longer.So I stepped out. Not to retire, but to rebuild.I poured 30 years of experience into something new. A framework to diagnose what really drives deal outcomes—not just the numbers, but the energy, the alignment, the coherence across people, process, and purpose. I called it The Right to Win.The model measured four forces: Credibility, Capability, Commitment, and Control. Together, they revealed why deals stalled, where teams lost influence, and what it took to win the right way. It became my operating system for truth in sales.I ran pilots. I tested the model across industries. I sat in boardrooms where seasoned leaders admitted, "We’ve been guessing for years."Then something changed. Sven found my book. He wasn’t just intrigued—he was ignited. "We can’t just admire this," he said. "We need to build it."Together, we launched EngageX. And later, we evolved it into ImpactWon.A new way for tech companies to approach sales—not through scripts or shortcuts, but through clarity, capability, and coherence. We didn’t install another CRM. We rewired how organisations think, collaborate, and compete.We worked with scaleups chasing capital, enterprise teams missing targets, and CEOs ready to admit: "This isn’t working."We helped them stop performing and start winning. Not just by changing tactics, but by confronting the real barriers inside their sales ecosystems. Politics, misalignment, poor handovers, emotional chaos—we made it visible, measurable, and fixable.We embedded The Right to Win across FinTech, MedTech, SaaS, and service-led B2B companies. We digitised the model. We trained leadership teams. And we gave commercial organisations a sales strategy that matched the sophistication of their product.And for me, it wasn’t just a business. It was the fulfilment of a promise.My daughter, Clair, once asked what I do for work. I told her, “I help people win without compromising who they are.” That’s the measure now.The Right to Win is more than a framework. It’s how you sell with precision and integrity.So if you’re a CEO, founder, or sales leader tired of noise and hungry for clarity, let’s talk.Not because you need a better pitch deck. But because your team deserves a system that works—for them, and for the deals that actually matter.Andrew Phillips - Co-Founder and Author