Hola amigos! I'm Joana Sanchez, a proud Mexican-American Latina born and raised in the heart of Spanish Harlem. I'm the founder and event producer of Illuminate Events—a passion project turned mission to spread joy, celebrate culture, and create unforgettable experiences.At Illuminate Events, we bring vibrant, immersive festivals and cultural experiences to New York City, each one designed to make you feel like you’ve stepped into another world. From themed events to family-friendly fun, we craft moments that spark emotion, imagination, and community—one festival at a time.We mix color, emoción, and creativity in everything we do, porque para nosotros, nothing is impossible when it comes to bringing people together.
