Hyde is a B2B2C platform delivering a frictionless clothing and styling experience to men 25-45, while generating efficient revenue for brands and retailers. Hyde solves the persistent customer question “what should I wear?”, and the retailer / brand question - “what should I make?”. Hyde is innovating in the undisrupted $125B mens’ apparel retail market in the US. Hyde sells to enterprises (launch market: universities, military and hotels), providing the end-user with on-demand personal styling and complete outfits, so they look their best and feel confident for their interviews, dates, travel etc. Hyde sources inventory from brands, helps them connect with loyal customers, and empowers them with native data to make better inventory and product decisions tomorrow.