Pronounced Flavor, as an events team we wanted a name that related to where we had gathered all of the influences immersed ourselves in the culture. As a group of friends we also wanted our new name to reflect the foundation that we had built as DAMAGEDGXXDS. "FLA" as "Florida" for its unique culture, and "VAR" as "variety" because there is nothing on this earth that we enjoy more than bringing people together by creating events that are not always the norm.