A steadfast industrial designer by training, Esli is a strategist who operates at the boundaries of design’s tangibility with experiences ranging from traditional and contemporary product design, to experience and service innovation in Singapore and Japan. He views design as a multi-faceted tool that spearheads, breaks boundaries and uncovers greater opportunities supported by its unique interdisciplinary and collaborative nature. His vast experience in various design disciplines and consulting allows multi-fold project contributions ranging from strategic planning and design delivery to project and stakeholder management. In addition to his competence in being a UX Strategist, Esli consistently hones his craft as a product designer with his own studio, Offcut Factory LLP, an initiative to reframe material waste by design and he teaches at Ngee Ann Polytechnic as an Associate Lecturer.