The Data Science Knowledge Center at Nova SBE aims to advance knowledge about data-driven decision-making and its application in society. Our position in a school of business and economics, and our understanding of social sciences, technology, programming, and statistical methods, allow us to bridge the gap between organizations and technology that generates, processes and uses data for creating impact. As the world becomes more hybrid, with humans becoming more dependent on machines to make decisions, we aspire to lead the way in defining how to create value with the data, ethically, and with social-welfare maximization in mind. We are also training new generations of responsible leaders, who understand opportunities and challenges of data-driven decision-making, and can lead the way towards purposeful application of data science for sustainable businesses and a thriving society.