CUPRA is part of the Volkswagen Group.CUPRA’s aim is to ‘bring Barcelona to Australia’. In fact, Australia will be the first country in the world where CUPRA will operate exclusively as a performance brand.Propelled by innovation, CUPRA also brings electrification to Australia in the form of exciting plug-in hybrid (PHEV) engines and with plans to introduce an all-electric model soon. CUPRA’s goal of being a fully electric brand by 2030 is proof that it’s looking to the future and openly welcomes change.CUPRA brings a unique range of exhilarating performance vehicles, with the release of the CUPRA Formentor crossover SUV, the CUPRA Ateca SUV and the CUPRA Leon hatchback. These models have been followed by the exciting first all-electric CUPRA Born, released in Australia May 2023.