Our Purpose:To improve the quality of maternal and infant health services by distributing prenatal vitamins, information on relevant research projects and by developing standards and guidelines for non-profit health organizations providing pregnancy outreach programs to the public.Our Mission:BCAPOP provides support, advocacy, and leadership to improve outcomes for pregnant, postpartum, and newly parenting people and their infants.Our Vision:Our vision is for all parents to have equal and barrier-free access to education and support that will inform healthy pregnancy and early parenting and create resilient families.