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Aza, which means 'desire' in Sanskrit, was founded in 2005 by Dr Alka Nishar. Her vision was to create a friendly, welcoming space showcasing the best luxury Indian fashion for women and men. Our selection of 1500+ names include some of the top designers in the industry, such as Sabyasachi, Tarun Tahiliani, Masaba, Gopi Vaid, Anita Dongre, Varun Bahl, Paulmi & Harsh, Karaj Jaipur, Naaz by Noor, Anamika Khanna, Kalista, Ridhi Mehra, Mahima Mahajan, Abhinav Mishra and Anushree Reddy. Aza also styles real-life couples in statement designer wear on India's most popular wedding show, Yarri Dostii Shaadi, on NDTV Good Times and thus continues its legacy of being a one-stop destination for all occasions.The leading fashion authority has an offline and online presence: 9 boutiques at key locations across Mumbai, Delhi, Ahmedabad, Kolkata & Hyderabad; and a fast-growing online portal headed by Dr Alka Nishar's daughter Devangi Parekh.
