Arise GTM is an award-winning consulting agency that was launched in February 2017. In that time, we have won 12 awards at local, national and international standards across multiple disciplines.Our passion is results and getting things done the right way, with the right approach, emphasis, timeframe and ultimately, the outcome. We are a results-driven business that thinks about our clients' businesses as we do our own, and that’s something we aren’t prepared to change.We were founded by Paul Sullivan, a former CTO, CMO, certified Product Marketing Leader and MEDDIC/MEDDPIC sales engineer with 15 years of experience across the go-to-market motion, he helps leaders shape company alignment and digital transformation programs that shift culture, increase revenue and improve the customer experience.In 2019, he created our signature approach, The ARISE Go-To-Market Methodology®, a comprehensive strategy for aligning teams, optimising positioning, messaging and the narrative as well as deep sales enablement and customer onboarding.Wiley, a renowned international publisher, has worked with Paul to take the approach global and his book “Go To Market Uncovered: How to launch a product and achieve long-term sustainable revenue growth” will be released in Spring 2025.