About AllSwellThe MissionTo help people wake up to their own voice, personal path and radical self-worth through creativity. Born from a morning surf check with uninspiring results, Laura sat on the beach and journaled instead. She wrote “Swell or no swell, all’s well,” and an idea for a brand was born. She recognized journaling had a bit of a “PR problem” and wanted to invite more people to reap the mental and emotional benefits of putting pen to paper. With a dedication to quality design and environmental sensitivity, Laura introduced the brand with a suite of products to encourage analog expression and grew it to include original live workshops, digital experiences and 1:1 creative coaching.