The Alliance for Grassland Renewal formed in 2012. Participants include partners from the university, government, industry (including producers, seed companies, testing labs) and nonprofit groups. The current board members are from Georgia, North Carolina, Oklahoma, Oregon, and Missouri. The goal of the Alliance is to work together in replacing toxic tall fescue grass with a tall fescue that hosts a nontoxic endophyte, sometimes called a "novel" endophyte. This goal is pursued through four objectives: education, seed quality control, incentives, and promotion.