Founded in 2005, the Academy of Chocolate is a not-for-profit association set up by some of Britain’s leading chocolate professionals, united in the belief that eating fine chocolate is one of life’s great pleasures. They wanted to campaign for better chocolate and promote a greater awareness of the difference between fine chocolate and the mass-produced chocolate confectionery which most of us eat.At the Academy we want everyone to learn more about fine chocolate. We organise tastings and wine-pairings, visits, seminars and demonstrations for chocolatiers, trade buyers, deli owners, chefs, the media and the public. We also act as a specialist resource to provide advice and information on everything to do with fine chocolate, to profile the best beans and plantations, the small but growing band of specialist processors and leading British artisan producers.