This November, 39BC, the fine fragrance bathing brand founded by Sharmadean Reid MBE, will present an immersive pop-up at Mason & Fifth Westbourne Park, a modern living concept that blends thoughtful design, wellbeing, and community.The week-long residency will transform Mason & Fifth’s canalside space into a living expression of 39BC’s ethos: bathing as ceremony, scent as story, and pleasure as ritual. Visitors will be invited to experience the world of 39BC through a series of experiences including calligraphy, curated film screenings, and a special live podcast recording.