Digital Analytics Meetup by Ctrl Digital (Gothenburg)

Confirmed speakers so far!
Patricia Matsson at Ctrl Digital will walk through how integrating GA4, Google Ads and CRM data made it possible to connect online behavior with offline results, revealing an +80% higher measured ROAS and a more accurate view of marketing performance for businesses where results extend beyond the website.

Linus Bech, Data & Analytics Lead at Norion Bank, will share reflections on common challenges for analysts and organizations - from working in silos and relying too much on limited data sources to overlooking the full customer experience. He’ll show how cross-functional collaboration and shared data discussions at Norion Bank led to real insights, including a case study where weekly data reviews revealed a key customer segment.

Johan Strand at Ctrl Digital will show how to unlock AI and LLM capabilities directly in your SQL queries with Gemini in BigQuery. Expect practical use cases for AI.GENERATE() and how to analyze qualitative data with ease.

John Hansfeldt at Ctrl Digital will explore how server-side tracking has evolved in response to tracking restrictions, the current challenges businesses face and what the future holds for GTM Server-Side implementations.

Carl Löjdqvist, performance marketing manager at Miss Mary of Sweden, takes you on a time travel through the evolution of digital analytics - from the early days of counting visits to today’s insight-driven work. He reflects on what has shaped the field, what matters most right now, and how analysts can stay relevant in a constantly evolving landscape.

About the event
Whether you're a seasoned industry veteran, just starting your career as an analyst, or simply curious about data-driven insights, our meetups have something for everyone. The Digital Analytics Meetup offers you the chance to delve into the world of digital analytics and marketing alongside like-minded individuals.

During these events, we will cover a wide range of topics and tools – Google Analytics, BigQuery, AI, marketing, tag management, privacy & compliance, and much more.

Our meetups are also a great opportunity to network with other professionals, share experiences, and build connections for future collaborations.

Presentations will be held in English - register today to secure your spot!

Also check out other Meetups in Gothenburg.