Why Marketers/Creatives Hate Creatives/Marketers

Marketing is linear, literal and logical. Creative is non-linear, illogical and emotional. You need both to create great messaging; but they’re each talking in a language the other doesn’t understand. The result is endless revisions that cost you time, money and emotional well-being that can lead to burnout or turnover. Join us as we show you how to speak each other’s language and rebuild the relationship between your two teams. (You might even be willing to go out for a drink together. Someday.)

• Marketers: Understand why your creative team never seem to get the first draft right
• Creatives: Recognize when your marketing team gets insecure and unsure about the work
• Marketers: Know which battles to fight and which you can never win
• Creatives: Know which battles to fight and which you can never win

Author and writing coach Steve Lance has won every award in marketing including three Emmy Awards for work he did on The More You Know and Shark Week, to name just two. He has been a copywriter and creative director at agencies, companies and dot-com startups and has spoken to the marketing departments at 65 of the top Fortune 100 companies. He’s a partner in PS Insights which helps companies facing disruptors in their category or who realize their messaging is no longer working. Recapture their Marketing Mojo!

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