Founded in 2021 by Norwich-based brothers Jonny Silver (guitar/vox) and Kenny Pleasures (drums/vox), PleasureInc. take the blueprint of the ‘indie rock band’ and subvert expectations. Armed with the Babyface Killa (keys/percussion) and Burger (bass), their ‘genre fluid’ approach incorporates hip hop, indie, dance, fashion, 90s wrestling and comedy in their music and visuals, prioritising vibes, crease and character over genre norms. Boasting sold out shows in Norwich, London and Brighton in their first few months of existence, the band’s live show has led them to appearances at The Great Escape and Down the Rabbit Hole, as well as a full UK/EU tour supporting Friday Pilots Club in 2024. The release of their debut EP ‘Plastic People’ in April 2024 has garnered the attention of BBC Radio 1 and 6Music, Clash, Hard of Hearing, Wonderland and Earmilk, and 3 appearances at Left of the Dial paves the way for another exciting year for the band. "Join the cooperation" they say. Due February 13th 2025, their sophomore EP ‘How to Fool Yourself’ gives us a window into the world of PleasureInc. - so sneak out, spend a night with the gang.
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